Author Archives: aaron

On reshaping existing beliefs and behaviours

A few days ago, I talked about a fellow who wanted to change and stay out of jail. But changing beliefs and behaviours is difficult.¬† Hey, people can be stubborn! So how do you go about doing it? Go where … Continue reading

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Superbowl Musings: Does Icing the Kicker Work?

Super Bowl XLVI. Chances are, a last minute field goal will decide the game. Of the 45 past Super Bowls, six (13%) have been decided by three¬†points or less. Four of those games have come down to a field goal … Continue reading

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