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Hi! I'm Pokin Yeung.
I'm not much of a coder. Unless you're into "Hello World" type of apps.
So instead I make myself useful with all other startupy things like product, design, marketing, and playing gopher.
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Author Archives: aaron
On reshaping existing beliefs and behaviours
A few days ago, I talked about a fellow who wanted to change and stay out of jail. But changing beliefs and behaviours is difficult. Hey, people can be stubborn! So how do you go about doing it? Go where … Continue reading
Posted in Marketing, Psychology
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Superbowl Musings: Does Icing the Kicker Work?
Super Bowl XLVI. Chances are, a last minute field goal will decide the game. Of the 45 past Super Bowls, six (13%) have been decided by three points or less. Four of those games have come down to a field goal … Continue reading
Posted in General
Tagged confirmation bias, football, perception, sports, sports marketing, statistics, superbowl
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