While it’s been known that music can influence your mood, did you know that music can also influence how a wine tastes to you?
Yep, the right music makes your wine taste better. Up to 60% better, according to a study by Heriot-Watt University in Edinburgh.
So not only are there wine+food pairings, now maybe we’ll see wines+food+music pairings.
Some recommended wine and music matches
- Cabernet Sauvignon: Jimi Hendrix, Rolling Stones, The Who, Paul McCartney
- Chardonnay: Blondie, Tina Turner, Kylie Minogue
- Syrah: Enya, Puccini, Vangelis
- Merlot: Lionel Ritchie, Eva Cassidy
Why is this so? Theory is that it’s due to cognitive priming. Different styles of music stimulate different parts of your brain. Those trigger points in turn affects your perception of taste.
So now then, since I’m on a cooking hiatus — what kind of music should I play to make my instant noodles taste even better? What other ways might you try to prime your consumers?
Also why wasn’t Mexican death metal or Reggaeton part of the study??