Tag Archives: discounting

On discounting and shaping consumer behaviour

To me, Banana Republic was a upper-mid range clothing store.  It’s no Alexander McQueen but it wasn’t Ross either. Then Banana Republic started sending me 40-50% off email coupons.  About weekly. And now I just can’t conceive of buying Banana … Continue reading

Posted in Branding, Marketing, Positioning, Psychology | Tagged , | 1 Comment