Tag Archives: perception

Superbowl Musings: Does Icing the Kicker Work?

Super Bowl XLVI. Chances are, a last minute field goal will decide the game. Of the 45 past Super Bowls, six (13%) have been decided by three points or less. Four of those games have come down to a field goal … Continue reading

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On things that are so bad they are good for you

My mom made me take cod liver oil growing up. I hated it. I got it straight out of a bottle, so no gel capsule barrier for me. Ewwwwness. But then there are brands out there that position themselves specifically … Continue reading

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