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Hi! I'm Pokin Yeung.
I'm not much of a coder. Unless you're into "Hello World" type of apps.
So instead I make myself useful with all other startupy things like product, design, marketing, and playing gopher.
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Tag Archives: sunk costs
On the concept of loss aversion
Losing something sucks ass. In fact it sucks more than if you never had it to begin with. It’s the concept of loss aversion. Studies show you feel twice as much pain from loss than you do pleasure from a … Continue reading
Posted in Experiences, Happiness, My life lessons, Psychology
Tagged loss aversion, sunk costs
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