Category Archives: Marketing

On selling a dream versus selling reality

By all accounts it was a runaway success. In 2004, Dove’s Real People campaign exploded onto public consciousness.  It was featured on Oprah, Salon Magazine, LA Times, and the Today Show to name a few media outlets.  The campaign won … Continue reading

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On how much scents makes sense and cents

There’s just no way you would ever walk past this store without feeling like you were punched in the face with fragrance. That’s Lush, and I’m a fan. But then, I’m female. 🙂 But actually, the use of fragrance in … Continue reading

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