About
Hi! I'm Pokin Yeung.
I'm not much of a coder. Unless you're into "Hello World" type of apps.
So instead I make myself useful with all other startupy things like product, design, marketing, and playing gopher.
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Category Archives: Experiences
On how founders fight
Let’s face it – founders will fight. How founders fight though — now that’s something worth exploring. Altercation interaction, in my opinion, is one of the most predictive factors for whether a team will survive and whether a company will … Continue reading
Posted in Experiences, Happiness, Psychology, Startups
Tagged communication, fighting, founders
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On rewards
Lately I’ve been obsessing. Very specifically, I’ve been obsessing about getting into the Amazon Vine program — something I had access to once upon a time. It’s a program where you get access to advance reviewer copies of books and … Continue reading
On accepting change
As I’m fighting a losing battle against a swarm of carpet beetles that have taken over my apartment (carpet beetles: a gazillion, me: 1), I started thinking about the possibility of moving. It was then that I realized, had it … Continue reading
On why we feel like there are so many coincidences
This past Wednesday, I met a homeless fellow who’d just gotten out of jail and wants to stay out. The next morning, there it was. A front page New York Times article talking about a program that’s reduced ex-inmate recidivism … Continue reading
On the concept of loss aversion
Losing something sucks ass. In fact it sucks more than if you never had it to begin with. It’s the concept of loss aversion. Studies show you feel twice as much pain from loss than you do pleasure from a … Continue reading
Posted in Experiences, Happiness, My life lessons, Psychology
Tagged loss aversion, sunk costs
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On holidays like Valentines and other times for commercialism
Valentine’s Day. It’s one of the more commercial holidays of the year. Now I suppose I could be as romantically inclined as the next person, but given that I’m already buying chocolates all year round and flowers almost as often, … Continue reading
On amusement parks and seasonality
Not too long ago, I found myself in an indoor waterpark in the middle of America in the middle of winter. Now I don’t find myself in said location all too often, so when I do, I tell myself to … Continue reading
Posted in Experiences, Marketing
Tagged demand curve, pricing, seasonality, waterparks
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On music and your tastebuds as it relates to wine
While it’s been known that music can influence your mood, did you know that music can also influence how a wine tastes to you? Yep, the right music makes your wine taste better. Up to 60% better, according to a … Continue reading
Posted in Evolutionary psychology, Experiences
Tagged cognitive priming, environment, music, wine
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On rituals
Every Friday afternoon, I’d look forward to her arrival. I didn’t know her name, but without fail she’d show up at my cubicle with her kit. “Excuse me miss, can I get by?” she’d ask. I’d scoot my chair over … Continue reading
Posted in Experiences
Tagged folgers, kerastase, Rituals, routine, setting expectations, taglines
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On how much scents makes sense and cents
There’s just no way you would ever walk past this store without feeling like you were punched in the face with fragrance. That’s Lush, and I’m a fan. But then, I’m female. 🙂 But actually, the use of fragrance in … Continue reading