Hi! I'm Pokin Yeung.
I'm not much of a coder. Unless you're into "Hello World" type of apps.
So instead I make myself useful with all other startupy things like product, design, marketing, and playing gopher.
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Category Archives: Positioning
A couple weeks ago, I learned that Canada will be doing away with the penny. Well good riddance. Those things were heavy anyway. Naturally, a change in currency made me think about the potential impact on prices, and equally naturally, … Continue reading
To me, Banana Republic was a upper-mid range clothing store. It’s no Alexander McQueen but it wasn’t Ross either. Then Banana Republic started sending me 40-50% off email coupons. About weekly. And now I just can’t conceive of buying Banana … Continue reading
So I just learned that my ex started seeing someone shortly after we broke up. My feelings about this aside, it got me thinking about the game of dating. And that’s because dating is very much about selling a product … Continue reading
My mom made me take cod liver oil growing up. I hated it. I got it straight out of a bottle, so no gel capsule barrier for me. Ewwwwness. But then there are brands out there that position themselves specifically … Continue reading
By all accounts it was a runaway success. In 2004, Dove’s Real People campaign exploded onto public consciousness. It was featured on Oprah, Salon Magazine, LA Times, and the Today Show to name a few media outlets. The campaign won … Continue reading
Context first – paedomorphism /-ˌfiz-əm/ : retention in an adult infantile or juvenile characteristics. Ok, I admit it. Red pandas are pretty cute. Ever wonder why most of us think so? (Fact, given it’s #8 on the top 500 cutest … Continue reading