About
Hi! I'm Pokin Yeung.
I'm not much of a coder. Unless you're into "Hello World" type of apps.
So instead I make myself useful with all other startupy things like product, design, marketing, and playing gopher.
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Category Archives: Psychology
On how founders fight
Let’s face it – founders will fight. How founders fight though — now that’s something worth exploring. Altercation interaction, in my opinion, is one of the most predictive factors for whether a team will survive and whether a company will … Continue reading
Posted in Experiences, Happiness, Psychology, Startups
Tagged communication, fighting, founders
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On rewards
Lately I’ve been obsessing. Very specifically, I’ve been obsessing about getting into the Amazon Vine program — something I had access to once upon a time. It’s a program where you get access to advance reviewer copies of books and … Continue reading
On discounting and shaping consumer behaviour
To me, Banana Republic was a upper-mid range clothing store. It’s no Alexander McQueen but it wasn’t Ross either. Then Banana Republic started sending me 40-50% off email coupons. About weekly. And now I just can’t conceive of buying Banana … Continue reading
On reshaping existing beliefs and behaviours
A few days ago, I talked about a fellow who wanted to change and stay out of jail. But changing beliefs and behaviours is difficult. Hey, people can be stubborn! So how do you go about doing it? Go where … Continue reading
Posted in Marketing, Psychology
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On why we feel like there are so many coincidences
This past Wednesday, I met a homeless fellow who’d just gotten out of jail and wants to stay out. The next morning, there it was. A front page New York Times article talking about a program that’s reduced ex-inmate recidivism … Continue reading
On procrastination
I’ve been procrastinating. This of course explains why my posting frequency has been so light. I told myself I wasn’t posting till I finished something else first, the end result being neither thing got done for well — kind of … Continue reading
On chewing gum and impulse purchases
I will fess up. I’m a gum addict and I buy gum in Costco case lot sizes. But for most normal people, I suspect gum is a pretty impulse purchase. Have you ever noticed how grocery or drugstores are laid … Continue reading
On the concept of loss aversion
Losing something sucks ass. In fact it sucks more than if you never had it to begin with. It’s the concept of loss aversion. Studies show you feel twice as much pain from loss than you do pleasure from a … Continue reading
Posted in Experiences, Happiness, My life lessons, Psychology
Tagged loss aversion, sunk costs
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