About
Hi! I'm Pokin Yeung.
I'm not much of a coder. Unless you're into "Hello World" type of apps.
So instead I make myself useful with all other startupy things like product, design, marketing, and playing gopher.
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Category Archives: Marketing
On rewards
Lately I’ve been obsessing. Very specifically, I’ve been obsessing about getting into the Amazon Vine program — something I had access to once upon a time. It’s a program where you get access to advance reviewer copies of books and … Continue reading
On pricing things like restaurant menus
A couple weeks ago, I learned that Canada will be doing away with the penny. Well good riddance. Those things were heavy anyway. Naturally, a change in currency made me think about the potential impact on prices, and equally naturally, … Continue reading
On discounting and shaping consumer behaviour
To me, Banana Republic was a upper-mid range clothing store. It’s no Alexander McQueen but it wasn’t Ross either. Then Banana Republic started sending me 40-50% off email coupons. About weekly. And now I just can’t conceive of buying Banana … Continue reading
On reshaping existing beliefs and behaviours
A few days ago, I talked about a fellow who wanted to change and stay out of jail. But changing beliefs and behaviours is difficult. Hey, people can be stubborn! So how do you go about doing it? Go where … Continue reading
Posted in Marketing, Psychology
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On chewing gum and impulse purchases
I will fess up. I’m a gum addict and I buy gum in Costco case lot sizes. But for most normal people, I suspect gum is a pretty impulse purchase. Have you ever noticed how grocery or drugstores are laid … Continue reading
On signalling (for something like dating)
So I just learned that my ex started seeing someone shortly after we broke up. My feelings about this aside, it got me thinking about the game of dating. And that’s because dating is very much about selling a product … Continue reading
Posted in Branding, Marketing, My life lessons, Positioning
Tagged branding, creating demand, dating, selling yourself
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On holidays like Valentines and other times for commercialism
Valentine’s Day. It’s one of the more commercial holidays of the year. Now I suppose I could be as romantically inclined as the next person, but given that I’m already buying chocolates all year round and flowers almost as often, … Continue reading
On amusement parks and seasonality
Not too long ago, I found myself in an indoor waterpark in the middle of America in the middle of winter. Now I don’t find myself in said location all too often, so when I do, I tell myself to … Continue reading
Posted in Experiences, Marketing
Tagged demand curve, pricing, seasonality, waterparks
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On things that are so bad they are good for you
My mom made me take cod liver oil growing up. I hated it. I got it straight out of a bottle, so no gel capsule barrier for me. Ewwwwness. But then there are brands out there that position themselves specifically … Continue reading
Posted in Marketing, Positioning
Tagged buckleys, clutter breakthrough, food, labelling, mindspace, perception, product labels, slogan
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On building effective contests
In my past life as a starving university student, I was a contest entering pro. Truly, I entered muchos contests. Then, I found myself on the other side of the table creating contests partnerships for GeckoGo. Suddenly, I was offering … Continue reading
Posted in Contests, Marketing
Tagged contests, geckogo, marketing, target users, travel
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