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Hi! I'm Pokin Yeung.
I'm not much of a coder. Unless you're into "Hello World" type of apps.
So instead I make myself useful with all other startupy things like product, design, marketing, and playing gopher.
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Tag Archives: food
On things that are so bad they are good for you
My mom made me take cod liver oil growing up. I hated it. I got it straight out of a bottle, so no gel capsule barrier for me. Ewwwwness. But then there are brands out there that position themselves specifically … Continue reading
Posted in Marketing, Positioning
Tagged buckleys, clutter breakthrough, food, labelling, mindspace, perception, product labels, slogan
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On the “un”-something
Recently, I had a snack craving. And amidst the plethora of junk-food choices, this one caught my eye: It’s all the promise of a chewy cookie but without the guilt. Ooh, explicit permission to … Continue reading