Monthly Archives: April 2012

On discounting and shaping consumer behaviour

To me, Banana Republic was a upper-mid range clothing store.  It’s no Alexander McQueen but it wasn’t Ross either. Then Banana Republic started sending me 40-50% off email coupons.  About weekly. And now I just can’t conceive of buying Banana … Continue reading

Posted in Branding, Marketing, Positioning, Psychology | Tagged , | 1 Comment

My First Guest Post on TechCrunch – Why You’re A Startup Founder: Nature and Nurture

Like most startup founders, I wished for some TechCrunch coverage.   I’m still waiting on that, but I suppose I’ll take guest posting for now. 🙂  So I’m excited to share my first post– Why You’re A Startup Founder: Nature and … Continue reading

Posted in General | 4 Comments

On reshaping existing beliefs and behaviours

A few days ago, I talked about a fellow who wanted to change and stay out of jail. But changing beliefs and behaviours is difficult.  Hey, people can be stubborn! So how do you go about doing it? Go where … Continue reading

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